December 31St, 2020.

 

How to Run a
Successful
Social Media Advertisement

 

Social media marketing presents a huge opportunity to reach more consumers at a lower cost. Not only will you reach more consumers, but you are also able to target the right ones. According to the CMO’s annual highlights and insights on industry trends, performance, and budgeting plans, marketers expect an increase of 89% on social media ads expenditure in 2022 which makes up approximately 18.5% of their budget.

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Consumers' heavy use of social media evidently explains the high level of engagement with the ads.

51% of users on Facebook admit to having clicked on an ad and nearly half have purchased something after seeing an ad. Clearly, social media marketing tends to perform well at reaching your target audience. But with so many ads competing for users’ attention, customers often find themselves overwhelmed by the repetitive and irrelevant ad content.

Still-image ads may be more appealing as they are easier to produce than video ads. Nevertheless, video ads have proven to be one of the most engaging formats to connect with customers, and now, producing video ads does not have to be expensive or time-consuming.

Videos force scrolling users to stop and pay an extra second of attention to the post before understanding the gist by tapping into consumers’ visual and auditory senses. But this is no news to marketers. In order to stand out from one-too-many ads popping up on user’s screens, experts suggested three tips for running a successful media advertisement.

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1. Create A BANNER

Attract consumers with a banner filled with eye-catching text.

  • Mention your target audience in the banner. For example, if your target population are high school kids in Canada, make sure to mention keywords that they can identify with.

  • Mention what's going to happen in the video so the consumer can look out for it, hence paying even more attention to your content.

  • Mention what emotions your audience is going to feel or want them to feel. Content that elicits emotions from consumers is known to be the most memorable. 

2. Tell a story

Imagine yourself as consumers: more often than not, we already know what brands are selling. Instead, we want to hear, read, and watch stories of people who have the same challenges we do. A narrative advertisement with subtitles is helpful because users might be viewing your ads with their volume low or muted. Subtitles help deliver your message and maintain engagement at every decibel.

3. Add Value

The biggest overkill is when brands try too hard to push their products. Nobody likes to be pushed too hard. The key takeaway is to not take from the audience, but add value to them. Ask yourself what your content can offer and mention that in the banner, caption, or subtitle. Make sure they know that if they click the ad, it will add something to their life, whether it’s a tip, advice or life lesson.