October 15th, 2024.

The Rise of Vertical Streaming: Billionaire CEOs & Werewolves Are Taking Over Canada

Is vertical streaming apps the future?

The rise of vertical video streaming apps like DramaBox and ReelShort is shaking up Canada’s entertainment landscape, merging tech innovation with unique storytelling formats. These platforms cater to the mobile-first audience, focusing on vertical storytelling that caters to the shorter attention spans and the constant demand for fresh, bite-sized content.

A Changing Landscape in Canadian Film

Since the pandemic, the horizontal film industry in Canada has faced significant slowdowns. Traditional film productions, constrained by lockdowns and limited budgets, have struggled to regain their momentum. This has left many crew members, actors, and filmmakers seeking new avenues for work. Enter the vertical video industry—an innovative format that’s transforming the landscape of Canadian filmmaking by offering opportunities for quick, high-impact productions.

Vertical series, often completed within two weeks, have become a fast-paced alternative that fits perfectly with the digital-first consumption habits of modern audiences. These projects provide a platform for talented crew members and aspiring actors to showcase their skills, fill the gap left by traditional productions, and establish themselves in the entertainment industry

Reaching Millions: A Gateway for New Talent

The appeal of these vertical miniseries goes beyond just their efficiency; they reach massive audiences. Some series have gained up to 30 million viewers, providing unparalleled exposure for actors looking to make their mark. This surge in audience numbers means emerging talent can build a fanbase rapidly, turning what might have been a small role in a traditional film into a breakthrough performance. For casting agencies and production teams in Canada, this shift represents a new frontier for scouting and promoting talent, particularly those who have found it challenging to break into the industry through conventional means

Controversy and Opportunity

Despite the growing popularity of vertical streaming platforms, not everyone in the Canadian entertainment industry is on board. Some agencies and industry veterans look down upon these productions, viewing them as lesser in quality compared to traditional cinema. The criticism often revolves around the perception that vertical content, due to its quick turnaround and shorter format, cannot achieve the same level of storytelling depth and cinematic quality.

However, those involved in these productions argue otherwise. Professional crews are behind these projects, ensuring that despite their short filming timelines, the quality remains high. These projects not only bring creativity and professionalism but also inject much-needed revenue into the industry. At the end of the day, these productions provide a unique blend of speed, innovation, and skill, attracting a new generation of filmmakers and storytellers.

Rising Stars: Canadian Production Companies Leading the Charge

Canada has become a hub for vertical video productions, with several companies stepping up to lead the market. Raven Crew Production, Lionstar Entertainment, and United Ocean Production are among the rising stars in this space. These companies are driving the production of vertical series, with at least 6 to 10 shows being filmed across Canada at any given time.

These productions are not just quick one-off projects; they represent consistent work opportunities for crew members and actors alike. The pace and frequency of these productions mean that professionals can secure regular income, a welcome change from the unpredictable nature of traditional film projects. As more companies join the vertical revolution, the potential for steady employment and professional growth continues to expand.

The Future of Canadian Entertainment

Vertical streaming platforms present a promising future for Canadian filmmaking, both as a source of creative expression and as a commercial venture. The reach and impact of these platforms prove that Canada can compete on the global stage, attracting international audiences and establishing the country as a leader in innovative entertainment formats​. For those open to embracing this new medium, the vertical video boom isn’t just a trend; it’s an opportunity to shape the future of storytelling.